Most testosterone supplement ads show successful guys who are happy and married middle-aged men with children and hot cars, but also have “Low T”, and so they get AndroGel. But isn’t that really an example of a man who has already gotten what testosterone was supposed to get him, and now he’s just growing old naturally and gracefully together with his loved one? Should he really be nagging his wife for sex every five minutes like when they were 24 years-old?
But there’s one group they aren’t even trying to exploit, and I think it’s a mistake, because I think it could be their biggest customer group: wimps! Yeah, what’s the difference between having “Low T” and being a pansy anyway? I’ll bet nobody’s done a study on that yet! And until there’s a standard understanding of that topic through research, then they can claim that testosterone therapy will make wimps macho. After all, it’s logical, right? There’s no fraud there in the claim, right? Because isn’t testosterone what makes men macho? (If it’s not, then why would these guys in the ads need it?) So then it’s clear: the best direction to take these ads is to try to sell it to wimps who want to be more macho!
Okay, so here’s how this would work: Some wimpy guy would be hanging around some bar and getting pushed around by toughs. Well, they’d go too far, and then the announcer would say: “Not the man you ought to be? Then try AndroGel!” Then we’d see the wimp applying AndroGel, and then in the next scene, he’d walk into the bar all ‘roided out and stomp all the bullies’ faces into the dirt. And then they’d all go get AndroGel and come back and beat him up again, and then he’d go back and take more, etc., etc., etc. And to keep from being sued, they could just say: “Results may vary.”
