Lots of news coverage is being devoted to a print ad for Obamacare where some young woman is saying that thanks to Obamacare, she can get the pill easily, and so now all she has to worry about it seducing this guy she’s with. Now, as far as I can remember, the young women I knew never really seemed to have much difficulty getting their birth control pills over 20 years before Obamacare, so I hardly think this is a particularly good ad for pitching Obamacare’s benefits.
But what makes Obamacare a good thing for some people? Oh, that’s right: you can get coverage with a pre-existing condition! So maybe what the ad should say is that she has already slept with this guy, and she caught herpes, so now she needs healthcare, so it’s a good thing she can sign up for Obamacare, since now she has a pre-existing (and incurable) condition. And that could actually help sell Obamacare, while simultaneously making a subtle safe sex message on the sly.
(To be fair, there is a warning to use a condom in fine print at the bottom; but also to be fair, they wouldn’t have had to put that disclaimer there if the ad didn’t openly encourage unsafe sex to begin with in the ad copy. But then again, I guess it had to do that, because anyone can just go buy condoms in any grocery store and convenience mart, so you hardly need Obamacare to help you get condoms.)
Here’s the infectious ad:
