Tuesday, November 26, 2013

Tamiflu Mascot: Nurse Tammy Flu?

I took a Tamiflu ad to task recently for being a bit off the mark in its messaging, showing as it did an enormous man who was made into a giant by the flu, which might encourage wimpy kids to get the flu on purpose so they can become giants and beat up all the bullies at school (which would only backfire when the bullies got the flu and got huge too and still beat them up as usual). So how about this instead: a Tamiflu mascot called (Nurse) Tammy Flu? She could run around taking care of sick people in some nurse outfit, and once she arrives to nurse flu sufferers back to health, they’re back on their feet in no time flat! And wouldn’t that really send the appropriate message that Tamiflu would like to send: if you get the flu, get Tamiflu, and you’ll get well fast, because Tamiflu is like a nurse who takes care of you and helps you to get better. Isn’t that more like it? (Or does Tamiflu only work to treat the strain of the flu that makes people into giants? That’s a possibility I hadn’t thought of. Maybe it’s in the fine print on the informational insert that comes with the prescription?)

Maybe if they showed Nurse Tammy Flu in a series of ads caring for people, she could come to be associated with Tamiflu like Speedy is associated with Alka Seltzer.