In the 1980s, Nike had these fun ads with Spike Lee and Michael Jordan, where Spike Lee is asking why Michael Jordan is so great, and how he can do the things he does, and he concludes that it has to be the shoes. Well, after tonight's Iron Bowl game, where #1 Alabama lost to #4 Auburn in a SEC and BCS Title-losing game due to a bunch of missed field goals by a usually rock solid field goal kicker, I thought it might make for a fun joke ad to have the scenario of the game and all the missed field goals raised by some football analysts, and have someone (in the place of Spike Lee's character, or Spike Lee himself if he wants to) ask how this possibly could have happened. And after looking at the scenario and the kicker's record for the rest of the season and kick accuracy in previous Iron Bowls and everything else, they all come to the conclusion that it's got to be the shoes (that are responsible for all the missed field goals and the loss of the game, that is). And then, as the tag, we see a parade at Auburn University, where they are marching in honor of the shoes that missed all of Alabama's field goals in the 2013 Iron Bowl, and the shoes are being thrown up and caught repeatedly in celebration, etc.
By the way, I have no idea what brand of shoes were worn in the Iron Bowl by the Alabama kickers who missed all the field goals, but a competing company could make an ad like this claiming that their brand of shoe would never betray a player like these pairs of shoes did, and when you're playing in the game of your life, you need shoes you can depend on, and not shoes that "make you miss and get your ass kicked", etc.
(P.S.: I'm just making fun of the situation as it relates to advertising stuff because I can't help but think of it, but I really feel bad for the Alabama field goal kickers who missed the field goals today. It must have totally sucked, and I'm not trying to abuse them. I'm sure if I had been playing for Alabama I would have missed them all too. But you must admit that this type of scenario does not happen quite like this very often, and and it deserves a laugh for its absurdity. I hope they can see the humor in it someday. But probably not today.)
Here's an example of those fun 1980s Nike "It's got to be the shoes" ads:
https://www.youtube.com/watch?v=Abr_LU822rQ
(Hmm, the Alabama uniforms are Nike, so maybe their shoes are also Nike? Oh, the irony?)
