Thursday, November 7, 2013

Nationwide Brand New Belongings Ad

Burglars rummage through someone’s home at night stealing all the valuables they can get their mitts on as a woman in a leather motorcycle outfit sneaks around behind them furtively replacing every single stolen item in this inspired TV spot for Nationwide Insurance. But I have to wonder, do the burglars ever notice this woman behind them, call the cops on her, and have her get caught by the cops for breaking and entering and possession of someone else’s stuff? After all, it’s the same type of stuff exactly as the stuff that was stolen, so the owners of the home might not notice it’s new, and so they’d assume she was the thief all along. Then the real burglars would get away with their whole crime spree!

Oh, but how did she know what they would steal in such detail that she had it in her possession already to replace it? It seems fishy to me. Maybe she’s in cahoots with the burglars, and it’s all a plot like when the Manson Family would break into people’s homes and rearrange all the furniture without taking anything just to freak them out (This was before they killed anyone in a home invasion.), but in this case exchanging all their stuff for other stuff that’s exactly the same and leaving it exactly where it all originally was? Wow, if people noticed, they’d realize weirdos had broken into their house, get freaked out at how vulnerable their home is to burglary, and quickly call for homeowner’s insurance! And they may also remember the Manson Family and decide to add on a life insurance policy to boot. So maybe the burglars and this leather lady are working together as a team for Nationwide? Wow, if so, that’s pretty sneaky. But it might just make people get a home security service instead of insurance, and they would have done it all for nothing. (Unless they secretly own one of the home security companies?)

Here’s the clandestine compensation commercial: