Wednesday, November 27, 2013

Obamacare Family Ad Push

A new advertising push for Obamacare hopes to inject partisan politicking into even our most private family gatherings, advising as it does for people to nag each other about signing up for Obamacare over Thanksgiving. Wow, what a great idea! There’s nothing like government intrusion into private family moments to really bring people closer together.

But it seems to me these ads aren’t making enough of a hard sell, because Obamacare is a pretty hastily-crafted and overly complicated law with many unintended consequences and a very hefty price tag, run on a not very secure problematic website, not to mention that it’s being run by some of the, shall we say, dullest knives in the drawer, apparently, so they might have to use a heavier hand to actually make people want to sign up. But never fear: I’m here to help with the pushy pushy hard sell tactics.

So here’s an idea for a hard sell that still keeps the family idea (sort of): Use the mafia! So the ads could have some mob guys say: “The family would like you to sign up for Obamacare, or else we’ll break your legs! And you won’t have healthcare to cover it if you don’t sign up, so you’ll be doubly screwed! But if you sign up, then you’ll be covered for when we break your legs for some other reason later, or if we forget and break your legs over this after you’ve signed up.”

That ought to get the idea across and threaten everyone into getting covered through Obamacare, don’t you think? Of course, with so many people losing their insurance thanks to Obamacare, it’s only a matter of time before everyone is forced onto the rolls anyway; if they can afford the much higher rates, that is.

Of course, I still think the way to sell Obamacare to young people is to show stunts from the Jackass movies and then show YouTube videos of dumbasses trying to replicate the stunts and getting hurt, with their friends laughing at them. Then the announcer could say: “You’ll look a lot less stupid when you hurt yourself after you sign up for healthcare coverage through Obamacare. You can’t be turned down for any reason, so you can always get treatment no matter how you hurt yourself, or how stupid you were being.”

This approach may earn tirades of disapproval from Republicans claiming the ads are encouraging irresponsible behavior and such, but I think this would work a lot better to attract young people to Obamacare than the push to have family nag each other over Thanksgiving dinner. Because after all, aren’t political discussions with family strained enough already without pressuring people into buying poorly planned, exorbitantly priced insurance coverage they can’t even afford due to the depressed economy, inflation, higher taxes, artificially inflated energy prices, stagnant wages, etc.?

(Of course, most young people who would be doing this stuff are already on their parents’ insurance until they’re 26 as part of Obamacare, so I don’t see how they can expect anyone under 26 to sign up; but apparently they’re counting on them signing up in large numbers, or else premiums will skyrocket even further than they already have. It’s hard to imagine premiums skyrocketing much further than they already have, but apparently we have that to look forward to as well: Oh, joy!)

Here are a couple of stories about the Obamacare advertising push into your Thanksgiving: