Boniva is a drug for the treatment of osteoporosis, and
Skeletor is the villain and arch-nemesis of He-Man. And since Skeletor has a skull for a face, he would
be the perfect spokesman for a medicine related to bone health, wouldn’t he?
All they’d have to do is show him getting stronger and more powerful and
conquering Eternia.
So what this ad would do is show excerpts from the show He-Man of Skeletor being defeated, and then Skeletor would
walk in front of the video and say: “Yes, He-Man always used to defeat me. But
that’s only because my bones were becoming weak from osteoporosis! But now that
I take Boniva, I feel stronger then ever! And thanks to Boniva, I will defeat
He-Man and rule Eternia with an iron fist! Mwa ha ha!”
Then every ad in this (joke) campaign could show Skeletor
defeating more and more characters until he finally defeats and kills He-Man,
leading to his complete dominance of Eternia as absolute ruler. And surely this
would show us all how much stronger Boniva will make everyone’s bones, right?
After all, it helped Skeletor finally defeat He-Man!
Plus, Skeletor sits in a throne made of bones, so they could
also show him sit down on his bone throne and have all the bones break under
his weight, and he says: “Looks like I’ll have to soak my throne in Boniva
too!”
This is Skeletor, for those of you who have been sheltered
all your lives from his villainous powers:
http://en.wikipedia.org/wiki/Skeletor
