I think this ad was new for the 2012 Super Bowl. It’s the
one where we see a factory pouring metal into a mold and out comes the blue
bottle of the Bud Light Platinum brand, and then it gets filled with beer. And
the announcer talks about how for hundreds of years, men have sought to turn
lead into gold, but now they’re turning gold into platinum. But this is a light
beer, so it’s really more like they’re trying to turn lead into platinum, isn’t
it? (Oh, and that would be diluted lead, too. And perhaps even more diluted
than usual, according to a class action lawsuit against Budweiser filed in
California recently. But then again, if you’re drinking light beer, can you
really complain about it being watered down? Isn’t that how they make light
beer?)
(In this spot, the engraving robot arm writes the word
“platinum” backwards, so at one point it says: “latinum”, and I thought that
might make it the perfect light beer for Star Trek, especially in its lovely
blue bottle.)
Here’s the alchemical aspiration advertisement:
