I think they used this same ad for last year’s Oscars. It
shows the behind-the-scenes shots for a (purported) movie shoot, and it shows
cans and bottles of Diet Coke everywhere: in people’s hands, being fed to
actors through straws while they get their wardrobe fitted, littering the backs
of set flats, etc. This is kind of fun and interesting, showing the back story
of film production in bits and pieces, and then trying to associate it with Diet Coke
(or, more to the point, trying to make us associate it with Diet Coke). But what it makes me
think of is that a more accurate story might show us how skinny actresses have
to replace eating proper meals with drinking Diet Coke so that they can stay
slim enough to fit into those tiny costumes and keep getting hired for movie roles.
Here’s the Coke-as-Hollywood-star story:
