In this spot for the Samsung Galaxy smartphone, someone at
work gets hassled for having two cell-phones: one for personal use, and one for
work. The reasoning given is that one has a better camera, or something like
that, and that now the Samsung Galaxy is so good at everything, it’s stupid to
have two separate cell-phones for personal and business uses.
But the truth is,
that’s not usually why people have two cell-phones, now is it? Isn’t it really
because many companies claim the right to be able to look at all of your
pictures and emails and texts and stuff, and sometimes people get in trouble
for the stuff they’re doing on their business phones, like sexting, etc.? We
keep hearing about this sort of thing happening with government people, where
they get caught sexting or something on their work phone, and it becomes a
scandal. So maybe Samsung is using this ad campaign for trying to get even more people into trouble like
this because they love these scandalous news stories?
(Sorry, I can’t seem to find this ad online. They had a
number of ads on the Oscars, and I can’t seem to be able to find this specific
one, but it had a woman with two cell-phones being treated like she was dense
for still having a work phone and a personal phone.)