Thursday, February 21, 2013

Johnson & Johnson Hospice Nurse Window Ad

In this sweet commercial campaigning for nursing’s future, a hospice nurse caring for an elderly woman says her patient told her about a tradition in Denmark which states: “when a person dies, someone must open the window so the soul can depart.” And to make her charge feel more secure, the nurse shuts the window, saying: “Not tonight…”, suggesting that the patient will not die tonight. But is that really why she shuts the window?

Maybe the nurse really shut the window so that when the old lady dies, her soul will become trapped in the building and she’ll haunt the place forever as a malevolent spirit seeking revenge (!). And why would she do such a thing? Why, it’s because her brother runs a paranormal investigation agency that needs more ghosts for their ghost hunting reality TV show Haunted Hospices, of course! (After all, I think we’ve seen all the haunted buildings over and over enough already. We really need some new ones just to keep the genre fresh!)

Here’s the soul-trapping TV spot: