Jeep has cobbled together a beautiful TV commercial for
their Grand Cherokee and Wrangler Rubicon models using some ravishing footage
of the gorgeous and varied natural California landscape, from the lush
countryside to the barren desert to the jagged mountains to the majestic
redwood forest to the lovely beaches and coastline, including a breathtaking
series of panoramic shots of the Golden Gate Bridge and an affectionate
drive-by shot of the Hollywood Sign. And it’s all lovingly set to the lyrics of
the California State Song: “I Love You California”. (It also uses a really cool
1930s-sounding version of the song.) It also, however, claims: “If California
had a ~ State SUV ~ we would be it.” But would they really?
Jeeps are great and everything, but I think we have to look
at what makes California California, and a lot of that is left-wing politics
and environmentalism. So, unless they make mainly hybrid SUVs, I’d have to say
that they probably wouldn’t really be the California State SUV. In fact, based
upon what I know from living in California, I’d have to say that the California
State SUV is probably the Toyota Prius. But if they made a hybrid Jeep that
flaunted its environmentalism in an appropriately aggressive manner, Jeep may
indeed one day truly become the official State SUV of the Hippie State. I mean,
the Golden State, of course! (I don’t
know what came over me there for a second…)
Here’s the California co-opting car commercial:
