In this spot for Spicy Buffalo Wheat Thins, some guy wears night-vision eyewear to stand guard over his Spicy Buffalo Wheat Thins. When his wife asks who might want to steal them, he says it might be a yeti, his neighbor, etc. His wife thinks he's an idiot, but he's immediately attacked by a yeti as soon as the light is extinguished.
But this does not accurately represent the facts in this case. For you see, I happen to know the yeti from this commercial, and he tells me that he hates Wheat Thins, not matter what flavor. No, he's a man-eater all the way (I'm not man enough for him, he claims, which is the only reason I'm not yeti chow, apparently.), and according to him, the thing that really attracts man-eating yeti more than anything else is the high-pitched whine from night-vision goggles or camera flashes. And once a yeti hears this sound, they can hone in on the source of the sound, so it's like a dinner bell for yetis.
But you know, if this guy was really worried about his Wheat Thins being stolen, why not buy more than one box, leave one out in his kitchen, and leave a motion-sensor-triggered camera out to guard it? He could have made tons of money had he actually caught a yeti on film! After all, there are tons of highly-rated TV shows about non-existent so-called monsters nobody has ever seen. So if he could actually get some real footage of one, then he'd make mega-bucks! And just think of all the Spicy Buffalo Wheat Thins he could have bought with all that money! (And yes, there's a yeti in the ad, but although it looks just like a real yeti, we know it's not really one because yeti are only in the Himalayan Mountains.* Unless... Hey, you don't suppose this guy built a crappy American unit home in the Himalayas, do you? Because then it really might be real!)
Here's the silly Super Bowl spot:
http://www.youtube.com/watch?v=MoVp4oNBI1s
* I don't want to admit he's a real yeti because he's my friend, and I owe him for not eating me.
(BTW: I initially misspelled Wheat Thins as "What Thins", and I think this could really rake in the money for them with mystery fans. You see, if they don't know what's in them, they might be intrigued, and so they could buy box after box to try to solve the mystery!)
