As my family sat on the floor wrapping Christmas gifts at the last minute for the annual family shindig, my sister told her daughter, regarding a gift she just finished wrapping: "We should really put a ribbon on that." And then it occurred to me that the Beyonce song "Single Ladies (Put a Ring on It)" could be used to great effect (with slightly modified lyrics) as an advertising jingle for a gift wrapping service from some big retailer, where they charge a nominal fee to wrap your gifts for you, like Amazon.com. And here's how it would go:
"So they'll like it you should really put a ribbon on it!" (repeat)
And while this line is sung a few times in a row, as in the Beyonce song's chorus, the video could show beautifully wrapped gifts with big ribbons and bows on them, with delighted people receiving these gifts, smiling ear-to-ear in anticipation of opening them, and hugging those who give them the gifts. It would meld one of the most popular songs in recent years with a wonderfully warm scene, depicting the service in a positively glowing light. And isn't that what advertising is all about: making the product/service look good and desirable in a memorable fashion? (Too bad so many ads leave people wondering: what was that supposed to be an ad for again?)
