Sunday, December 23, 2012

Men's Wearhouse Halloween Ad (Proposed)

We all know the expression: "the clothes make the man", right? Well, how about taking that statement literally for a Halloween ad for Men's Wearhouse, and show a suit of clothes in a Frankenstein movie-style creation scene, where Dr. Frankenstein is literally an "empty suit"? So the suit could bring its creation to life (who would be a fit male model-looking creature), and then the creature could get up from the gurney and get into the suit. Then the spectators of this creation scene, initially horrified and afraid of the creature, would now change their opinion once he got into the suit, and they could approach and admire the results, shaking hands with the creature in the suit, and with an attractive woman running her fingers through his hair. And this would drive the point home that the clothes a man wears makes people think about him differently. (It wouldn't necessarily even have to be for Halloween, as Frankenstein is so deeply ingrained in our culture. And it doesn't have to be for Men's Wearhouse either: they probably wouldn't use an ad like this anyway; but someone could, for nice and hip men's clothes.)