Volkswagen has been running variants of this ‘sign and drive’ ad campaign for a while now, and almost all of them seem to indicate the same problem: couples are taking the cars for romantic nights out, stranding the dealership employee in the back seat waiting for the car to be returned to the dealership. Well, I think I may have a solution to end this conundrum! All VW has to do is run a commercial stating their new policy that if any couple takes the car on a test drive that turns into a romantic evening out or an overnight, the dealership sales representative gets “prima nocta” rights over whichever one of the couple they choose, or maybe even both of them. I think once they make that clear, people will take a reasonable test drive, and then bring the car right back. (Because after all, it’s not fair to leave them out and make them watch, now is it? That’s just rude.)
Of course, if they put really attractive sales reps in the ads, maybe people will test drive the cars just to ravish them, so maybe they should just put unkempt, schlubby ones in, just to be on the safe side. Of course, that could be someone’s fetish, so maybe this is just a bad idea all around, come to think of it. Plus, maybe it could backfire and the only people who would apply to work selling Volkswagens would be perverts who want freaky three-ways with strangers. You never know: it is a German car, after all. (And Germany makes all that yucky twisted pornography, so it might just rub off on their cars.)
Here’s an example of this amorous automobile advertisement:
