I just saw The Hobbit,
and there’s a scene in it where dwarves get invited to eat in Rivendell, and
the food is like leafy greens and such, prompting the dwarves to ask each
other: “Where’s the meat?” Well, just one small change could make it: “Where’s
the beef?” And then Gandalf could say: “Oh, you want beef, do you? Come with
me!” And they ride off to the Rivendell Wendy’s, where they all get triple hamburgers and
baconators and such, and proclaim they’ve never had better meat anywhere.
And perhaps Wendy’s could have some tie-in promotion with The
Hobbit to drive it all home as an extra
incentive for families to come eat there.
(BTW: I really like the presentation of the elves as these
new-age vegan hippies, with the dwarves like avid hunters who hate salad and
want tons of meat all the time.)
