Jaguar has a new TV commercial where over a video collage of pictures of machines (like TV sets, automated mechanical assembly lines, MRI images, etc.), an announcer drones on about different types of machines: some that help, some that want to be human, etc. Oh, but then he gets to the Jaguar! You see, it's way better than every other machine because "...it's as alive as we are!"
So, does this mean that it works really well as long as we're feeling well? If we're really sick will it barely start, and then stall out left and right? And when we die, will the car die as well? Because it's an expensive car, and it would be a shame if it stopped working if a man died, and his wife wanted to drive it to be close to his memory. So it would be like he died twice! Those unfeeling guys at Jaguar, always trying to hurt the feelings of people mourning the loss of a close family member! Plus, since it's so expensive, she'd probably still get stuck paying it off forever even though it doesn't run anymore!
Why not instead say that it has the fierce spark of life of the Jaguar it's named for? But then I guess their competitors would hire hunters to make the jaguar extinct and ruin their slogan. (Those fiends!)
Here's the alive auto ad (It's alive!):
http://www.youtube.com/watch?v=OyoL_IsLpwM
