In this ad for Hult Business School, they say: “The world
needs people with a different perspective.” And then we see some people in
business attire apparently falling out of the sky with briefcases, etc. Now, I
know this is supposed to give us a “the sky’s the limit” type of message, but
all it made me think of was this: “Oh my God! They’re jumping to their deaths
out of airplanes! Is it their massive student loan debt from going to Hult
Business School? Is it that they can’t find a job after completing business
school? And don’t they teach people to wear a parachute when skydiving?” I know
that’s not what I’m supposed to be thinking about when I see their ad, but if
I’m thinking about it, it probably means other people will think this stuff
too, so maybe the commercial could use a little tweaking? Perhaps?
Here’s the plummeting pitch:
