Friday, December 28, 2012

GMC Trucks "Nutcracker" Ad

I just saw again what I suppose is a Christmas-themed commercial for a GMC pickup truck that shows the truck driving over rough snowy terrain and crashing down from a big bump, after which the announcer says it's a "nutcracker". Um, does that mean it has crappy shock absorbers, extremely unforgiving or minimalist suspension, etc.? Because that's what it seems like they are suggesting.

What if I don't want my nuts to be cracked while driving a pickup truck? Do they make one that is more comfortable, or should I shop elsewhere for a pickup truck? I mean, surely even the toughest of pickup truck driving tough guys would still prefer not to drive a pickup truck that makes the driver feel like they're being kicked in the nuts, right? I'd think that kind of thing could lead to distracted driving that's even worse than texting!

But if having a nutcracker of a ride is really supposed to be a desirable feature of a pickup truck, the guy should have said: "It's a nutcracker: sweet!" (Because after all, the music they are using in the ad is the "Nutcracker Suite". Or wouldn't tough truck guys have recognized or understood the "Nutcracker Suite" reference? And if not, doesn't that beg the question: why use the music at all, and why reference it by calling the truck a "nutcracker"? {And another thing: Shouldn't they play a heavy metal version of the Nutcracker Suite for a tough pickup truck commercial?})

Here's the nutcracking spot:

http://www.youtube.com/watch?v=SX6nqIDqqTA