BBC News reports doctors suffering from Ebola have shown marked signs of improvement after being given the drug Zmapp.
That’s great! But Zmapp sounds like some smartphone mapping app, so why not call it something whereby everyone will recognize what it does, like: “Ebol-away”? The slogan could be: “Make Ebola go away with Ebol-away!”, or: “Ebol-away: Send Ebola on its way!”
