Monday, August 18, 2014

Lexus Distracted Driving Simulator Ad

In this ad for Lexus, we see a bunch of people driving into deadly accident situations, and then we see that they’re all just using a driving simulator. Oh, but why are they all driving like this on a simulator? Are they all trying to plan how they will kill themselves and others in an intentional crash, or planning a fake crash for an insurance scam later? I can’t imagine what else they’re doing in this situation. And Lexus is helping them? Oh, for shame…!

Unless… Hey, you don’t suppose Lexus is trying to warn us that buying a Lexus will get us into deadly crashes more than other brands of car, do you? If so, they’ve obviously had to camouflage the message a bit by throwing in the driving simulator, because otherwise, it would just make it look like everyone who buys a Lexus will get into a fatal accident.

Maybe the slogan should be: “Lexus: Distracting drivers with luxury.”

Here’s the suspicious spot: