You know there’s some mattress company that’s jealous of BeautyRest. Wow, that name: such style; and ooh: those ads! Man, if only there were a way to turn that name and all that imagery around to torpedo the BeautyRest brand.
Oh, but maybe there is!
There could be an attack ad against BeautyRest, showing unattractive people waking up on a BeautyRest, and so the name is shown to be false advertising! Or, maybe we see beautiful models sleeping in unattractive ways, like drooling, snoring, hogging the blanket, etc. Or maybe we would see beautiful people going to sleep on a BeautyRest, and waking up all flabby and undesirable. Surely then everyone would buy a (whatever kind of mattress the ad is for)! Right? (No? They wouldn’t? {Darn.})
Here’s an example of a BeautyRest Mattress ad (Hey, it sounds kind of like The Cult, from the Love album, doesn’t it?):