In this ad for Varilux, some brand of smooth-transition progressive lens glasses, we see a hidden kiosk appear in the middle of a restaurant seen only by the guy beckoned by Varilux, kind of like “Number 13”, by M.R. James, where black magic allows some warlock to create an otherwise nonexistent room in a hotel where he does yucky evil stuff.
And so, based upon this ad, I have to assume that evil character from the M.R. James story is the guy who invented Varilux lenses, and all so he can lure unsuspecting glasses-wearers into an alternate dimension with the promise of miracle lenses so he can steal their souls!
(But don’t worry, maybe it doesn’t happen to everyone who buys them.)
And so, based upon this ad, I have to assume that evil character from the M.R. James story is the guy who invented Varilux lenses, and all so he can lure unsuspecting glasses-wearers into an alternate dimension with the promise of miracle lenses so he can steal their souls!
(But don’t worry, maybe it doesn’t happen to everyone who buys them.)
Here’s the multidimensional glasses ad:
And this is “Number 13”, by M.R. James, for those who are unfamiliar:
