On seeing those Chick-fil-A ads with the protesting cows trying to peer-pressure people into eating chicken instead of burgers again, I thought the beef industry could make a fun play on this idea. Of course, it would probably upset a bunch of people in our current politically correct epoch, so just as a joke ad, naturally. So here's how it would play out:
Some people are hanging out at a backyard party, eating small snack foods while the barbecue sits idle. Just then, a cow walks into the yard, holding a sign that says: "Eat More Chicken". Then the people all look at what they're eating, make a 'yuck' face, and drop the food. Then they all run into the house and come out with carving knives and barbecue forks and tongs and spatulas, etc., and go chasing after the cow, who runs away. Then the screen cuts to a splash screen of a big steak or a roast, as we hear panicked moos in the background, and the announcer says: "Beef: It's what's for dinner!"