Tuesday, September 10, 2013

Quicken Loans "Up High" Ad

Quicken Loans sure have some silly ads these days. (That's not a bad thing, by the way.) And this one, where their spokesman is hanging out on the sidewalk in New York bumming change with some street musicians is one of them. But while it's fun, you have to ask yourself: if Quicken Loans is so stable and successful and everything, then how come their spokesman has to beg for change by playing plastic tubs as drums on the street? I would think that someone doing the pitch for a financial services industry entity would be more successful than that, and as a result, not be a street musician and beggar. But hey, maybe he enjoys begging as a tax-free way of making extra coin no-one else knows about! (Hee hee: sneaky!) Oh, but if that's what he's up to, is it really so smart to show himself doing this in a television commercial that everyone will see? Now he'll be audited for sure! (I just hope he doesn't misuse everyone's accounts to pay his debts off when the IRS shakes him down for all his obvious tax-cheating street musician begging scams! Or, wait: maybe this is how they raise funds to lend their customers money?)

Here’s the street performance tub-thumping spot: