The current Lincoln ad campaign has a beautiful supermodel-looking woman as the Lincoln “Concierge” to help Lincoln owners and prospective customers know about the car and help with stuff. And she’s always smiling and very friendly, at least in the ad. But what happens after you’ve owned the car for a while? Is she always perky and smiling and helpful, or does the honeymoon end once you’ve already bought the car? And does she ever become demanding or possessive? Like, say you have owned the Lincoln for a few months, and you know the car pretty well by then, and you don’t seem to need the concierge so much anymore; will she get jealous and vindictive? And what if you have to travel and you rent another car; will she notice that you have another car’s smell on your clothes and accuse you of disloyalty and cheating on your Lincoln? And does she appear when you’re on a date and ask who that woman with you is, and don’t you love her anymore, or perhaps even lock you out of the car as revenge? Or how about after you’ve owned the car for a few years, and you’re still asking the concierge to appear and help you; will she accuse you of being clingy and codependent? I mean, I know she’s all nice now, but she doesn’t really know you yet, she might not even like you once she does. And she looks nice now, but she might turn out to be a psycho, or very high maintenance. (I’m sorry, I just can’t help but think of silly things like this when I see most ads.)
Oh, and near the end of the spot, we see a woman walking down a spiral staircase in the Lincoln customer's apartment. So, um, when she sees her man interacting with some attractive woman on his tablet computer, will she think he's getting involved in some Anthony Weiner-esque sexting cheating activity and dump/divorce him?
Oh, and near the end of the spot, we see a woman walking down a spiral staircase in the Lincoln customer's apartment. So, um, when she sees her man interacting with some attractive woman on his tablet computer, will she think he's getting involved in some Anthony Weiner-esque sexting cheating activity and dump/divorce him?
Here’s the Lincoln Concierge ad:
