The new Petco ad I have just seen is really quite good, using as it does the “co” at the end of their company name in a series of titles, like “companions”, “costars”, etc. But the first thing it made me think of was an ad making use of other possibilities with the “co” prefix, like so:
Co-dependent: We see a dog in an apartment barking all day at the front door, and then we cut to other apartment resident holding their ears, saying: “Oh my God! Can someone please shut that damn dog up?” Then we cut to an office, where a woman is stressed at work and can’t get anything done; her boss asks what’s wrong, and she says that she can’t do anything without her dog; but as there are no dogs allowed at the office, she spazzes out, and is fired.
Co-conspirators: The woman, now out of a job, tries to turn to a life of crime, so as she prepares to rob her former employer’s payroll, she says to her dog: “Okay, you distract everyone by barking and jumping around, and I’ll sneak in and steal the money.”
Co-defendants: The woman and the dog are arrested for their criminal conspiracy, and are tried together. The woman says to the judge: “It was all the dog’s idea! He made me do it!” Then the dog looks over at his owner angrily, growls and bites her.
Here’s that nice Petco ad:
http://www.youtube.com/watch?v=AiG1w-At3So
(BTW: 2 months after this post Petco ran a Christmas ad with the "Co-conspirator" idea, but with a dog as a co-conspirator of a Christmas gift surprise.)
(BTW: 2 months after this post Petco ran a Christmas ad with the "Co-conspirator" idea, but with a dog as a co-conspirator of a Christmas gift surprise.)
