Some guy has yellow and green versions of himself printed
out of register in this silly ad for a probiotic tablet for regularity. But
then we get the idea that he has taken the pill, and all his printing becomes
perfect, and he starts dancing (like we all do when we have to go potty), as
the announcer says: “Stay in the groove… with Align.”
So slang terminology referencing grooves has to do with
regularity? Wow, no wonder everyone was always confused about what it meant: it
was a code word for something most people don’t want to have to be literal
about. Now I finally get it!
So then Madonna’s song: “Get Into the Groove” is about
regularity? (Maybe that should be the next ad, with a now more-responsible
Madonna preaching about probiotics for regularity to her children, who then
retort from the bathroom: “Mamma don’t preach!”)
Here’s the tubular spot:
