This ad for Hotels.com has a woman pass out hearts to the
owners of different hotels as though she is on The Bachelorette, and she’s choosing a mate, but she chooses all of
them, showing us why she likes each one for different things in lttle flashback
vignettes. And this is all to advertise the Hotels.com “loyalty program that
requires no loyalty”. Well, it’s a really fun way to illustrate what they’re
selling here, and it’s extremely memorable to boot. This is how I would like to
think I would have handled this ad myself: in a catchy, smart, memorable way,
referencing something we’re all familiar with, but with a twist. Good job!
Here’s the spot that’s loyal without loyalty:
