Wow, what an ad to see right after seeing how every single small car failed the new crash tests but one!
Yes, it’s the “They Lived” spot from Subaru. It’s simple, sleek, elegant, and it communicates its message without anything getting in the way. Great job!
Here’s the lively spot:
This ad uses a very similar strategy to one I laid out last year for a proposed Nissan pickup truck ad. The scenario is quite different here, but the strategy is exactly the same. (I wonder if they read my post?)
But I still like mine a little better, because mine is based upon an actual horrific crash, whereas this Subaru ad, as good as it is, has a fictitious family pretend to have survived a fictitious crash, as we just have to take their word for it that a wreck like that depicted in the commercial is survivable in their car.
But I still like mine a little better, because mine is based upon an actual horrific crash, whereas this Subaru ad, as good as it is, has a fictitious family pretend to have survived a fictitious crash, as we just have to take their word for it that a wreck like that depicted in the commercial is survivable in their car.
Here’s my post from last year with a very similar advertising strategy, but for a Nissan pickup truck, based upon a viral crash video:
(Hey, you don’t suppose they will make a version of this Subaru ad based upon the John Carpenter movie They Live, do you? We could see how the alien overlords tyrannizing society would have been eradicated but for the fact that they drive a Subaru, and so every attempt to kill them by human rebels fails, and Earth continues to be dominated by the evil aliens, and all thanks to Subaru! {Oh, the humanity!})
This is the movie They Live:
