Atlanta froze over yesterday, stranding thousands of people in their cars and leaving the highways looking like long parking lots. CNN reports lots of people fled their cars and walked to area Home Depot stores, where employees set the stores up into big slumber parties, with movies playing for some, news reports on for others, and outdoor furniture set up into a makeshift dining center to feed everyone. So they fed and entertained everyone, and then they set up makeshift beds for everybody so they could sleep over.
Wow, what a great thing to do! And what a good marketing coup it is, too! So how about an ad covering this event, wrapped up with the slogan: "Home Depot: Our home is your home."
(Of course, if they did that, their competitors could send people over to try to live at Home Depot permanently, and when they get thrown out, the competitors could have cameras there ready to film the incidents, and then they could make ads to rebut the slogan, saying: "Home Depot claims their home is your home; but look what happens when people try to live at Home Depot full-time: They're thrown out onto the street by the heartless corporation!")
