Thursday, January 23, 2014

Buick Lacrosse Date Songs Ad

In this whimsical spot for the Buick Lacrosse, a father driving his daughter and her date to a school dance uses the new voice activation feature to play song after song with the suggestion that there had better be no hanky-panky on this date, after which his daughter says: “Alright Dad, we get it.”

As a joke tag, we could see the young couple picked up by the girl’s father after the dance, and to get back at him for embarrassing her earlier, she could say: “Play: ‘Papa Don’t Preach’.” (That’s the Madonna song about the girl who accidentally gets pregnant and turns to her father for support, having decided to keep the baby. So it would have a special joke double-meaning for those who know the song.)

But I hope this father realizes that if he keeps this sort of thing up with his daughter, she’s likely to rebel and run away to become a porn star just to get revenge on him. (After all, we hear a lot about “daddy issues”, and maybe this is the kind of thing they’re talking about?)

Here’s the musically squirming spot: