Reportedly there has been an outbreak of a serious illness causing diarrhea and vomiting aboard a Royal Caribbean cruise ship this weekend. This makes me wonder if they might want to alter their recent ad slogan from "Destination Wow" to "Destination Ew!". Or maybe they could use "Destination Diarrhea & Vomiting", because as we all remember, with the "Destination Wow" ad, they trademarked the word "Wow" in a ridiculous example of corporate arrogance. But if they used "Destination Diarrhea & Vomiting" in an ad, perhaps they could trademark the words "Diarrhea" and "Vomiting", and that way they could try to sue anyone who used those words from now on, since they would own them as trademarks. And so news agency could not easily report on incidents like this, since Royal Caribbean would own the serious-sounding words, leaving the news only slang expressions like "the runs" and "up-chuck" for their reports. Plus, if they ran ads highlighting the diarrhea and vomiting, especially by using a slogan like "Destination Diarrhea & Vomiting", when their passengers got sick in the future, they wouldn't get in any trouble over it, since they would have clearly advertised these symptoms as part of the vacation experience. And with more and more outbreaks of illness on cruise ships these days, it might be a smart strategy to just nip bad news in the bud by touting such bad experiences as desirable in the advertising.
Here's the sickening story:
http://www.nbcnews.com/health/300-sickened-royal-caribbean-cruise-ship-2D11996578
