In watching the US
Figure Skating Championships recently, I saw yet another ad for Folger’s
Coffee. They said things about excellence and stuff, but all I could think
about was the recent CBS Sunday Morning
report about forgers making fake wines. And so I thought: “Hey, how about
Forger’s Coffee, the coffee for forgers?”
Here’s how this ad would work: We would see someone forging
a vintage wine worth millions of dollars, and the announcer says: “At Forger’s,
we know it takes focus and dedication to forge a great wine. That’s why we make
a coffee that gives you the focus you need to forge your own masterpiece.
Because nothing helps a forger forge a masterpiece than the masterpiece of
Forger’s: the coffee forged for forgers.”
And then the next ad in the campaign could focus on painters
who are master forgers, forging fake masterpieces to be sold at auctions.
