There's a TV show called Grimm, where some guy fights mythological monsters who disguise themselves as humans. But now there's a congressman named Grimm who threatened a reporter who asked him about a scandal. And so why not simply say he's doing guerrilla marketing to promote his new political Grimm show? He could say his Grimm fights reporters and the media elite, because they're all secretly evil aliens trying to conquer the world with progressivism and media bias. (Yes, Rep. Grimm is a Republican, so he likely thinks the news is a vast left-wing conspiracy.)
Here's the star of the new show:
http://nypost.com/2014/01/28/grimm-threatens-reporter-who-questioned-campaign-finances/
And this is the TV series Grimm:
http://en.wikipedia.org/wiki/Grimm_(TV_series)
