Love: It’s what makes a Subaru a Subaru. That’s their slogan. So what better way to drive that point home than to get a famous person named “Love” to be their spokesperson? So then it just makes sense for Courtney Love to be the new star spokesperson for Subaru! Then they could say she builds all the cars herself, and say that’s what makes a Subaru a Subaru.
Okay, I am actually kidding here, but there is one way this might really work. If they wanted to show how reliable, durable, etc., their cars are, they could get Courtney Love to do ads for them, and she could bash the car all up, forget to get the oil changed for years, etc., and yet it still works. Then they could say a Subaru is still a Subaru despite Love.
