Monday, January 21, 2013

Dewar's The Drinking Man's Scotch Ad

In this spot for Dewar's Scotch, an actress named Claire Forlani acts all drunk and sexy for the camera, spouting drivel about drinking that makes her sound like a rather bad alcoholic. I think it's supposed to be seductive, but while she's pretty and everything, she makes me think of the kind of crazy alcoholic barfly woman who somehow looks good, but who you would seriously regret hooking up with or even engaging in conversation.

But she sure seems serious about her whisky, now doesn't she? But the way she's trying to seduce the viewer makes me think she might act that way with just anyone who might happen to be there, and if they reject her she lashes out and trashes the place, and that's why she's been banned from every bar in town and she has to drive past all these burned-out cars and chop-shop staff to this empty warehouse to drink.

Oh, and at the end of the spot, we hear some man's voice say something, after which she looks to her left, looks back at the camera, and says: "Go back to sleep, Angus darling." So, I'm guessing this is her long-suffering husband? So does he wake up every morning to find her passed out in a puddle of her own vomit, seeing as how she apparently likes to drink alone all night long every night? (Fun, fun, fun!)

Here is this seductively sh!tfaced Scotch spot:


But they require you to sign in to see this ad, so if you wish to avoid such annoyances, try this link, and play the clip in the article:


Also: Check out what some commenter on this Vintage Living Magazine article says about the bar in this warehouse. They say it looks a lot like the one from The Shining (!!). And it does, too. Which really underlines this crazy vibe I'm already getting from her in this commercial's performance. (Yikes!)

(Oh, and by the way, I'm only commenting on the character this actress seems to be playing in this ad, and not about the actress herself, who I don't recognize at all.)
Posted by at