Arrowhead water might want to consider using Katniss Everdeen from The Hunger Games in a tie-in ad for this movie trilogy. She is an expert at archery (shooting arrows), and she uses her head. So you have arrows, and you have a good head on her shoulders. And for this ad campaign, they could show Katniss drinking from a bottle of Arrowhead and surviving great adversity, with the slogan: “Arrowhead Water: For Life.” (Or: “Arrowhead: Water for Life.”) {Because she is in a battle for her life.}
And to drive the point home even more about the archery aspect, why not have some bad guy bully character pick up a bottle of Arrowhead water from a care package or whatever during the Hunger Games, and Katniss shoots an arrow through his head (hence the name: "Arrowhead"). Then she casually walks over, pries the bottle of Arrowhead water from the guy's cold, dead hand (hey, where have I heard that before? Pry it from my cold, dead hand. Hmm... Oh, I forget.), and drinks it, with the label facing the camera.
