Thursday, January 17, 2013

Dodge Dart “How to Test Your Car for Fun” Ad

Yes, in order to test one’s car for fun, one must always have a scientist in the passenger’s seat there to peer pressure you into reckless driving. You’ll be having fun, but the emotionless science nerd will continually protest, no matter what you do: “You are not driving for sufficient fun!” And because he’s a nerd, you’ll feel like your coolness is being threatened if you can’t out-fun a science nerd, so you’ll drive faster and more and more reckless until you finally lose control of your car and crash into pedestrians! Oh, the humanity!

See what happens when you let a car company tell you how to have fun? It always ends in tragedy! Oh, Dodge: why must you always force everyone to drive so recklessly against their own better judgment through your advertising? Are you frustrated that you had to be bailed out? Is that it? And you’re taking it out on your customers, getting deadly revenge that makes it look like it’s their own fault? Oh, for shame!

Or is it simply the case that in this politically-correct and ultra-litigious society we’re currently living, fun has been bullied out of existence to such an extent that we must be reminded by scientists how to engage in fun activities? I don’t know: Maybe I’m blaming Dodge for something that’s not even their fault, and that test driving cars for fun always ends in tragedy because everyone has forgotten how to even have fun due to guilt and being out of practice. And that’s why they require the science nerd in the lab coat nowadays: because perhaps we really need to be instructed in how to engage in fun now, and Dodge is shining a critical light upon this most severe of societal problems: our inability to have fun (but doing it with suggestion so nobody can tell what they’re up to).

Here’s the conniving (or conscientious) car commercial (I guess it’s open for interpretation.):