In this spot for the Mitsubishi Outlander Sport, the announcer tells us that luxury doesn’t have to be snooty, and that’s why Mitsubishi redesigned the Outlander Sport. (Apparently the previous model was really snooty and pretentious and they got a lot of complaints about it, so they had to redesign it.) And then the SUV, driving around in the desert somewhere (?), drives into a triangular stack of champagne glasses and a crystal chandelier. And then they say it’s the winner of an IIHS safety award.
Well, at least we know now that we’ll be safe if someone lowers a chandelier down from an overpass and we crash into it, or if we need to drive through a wall made of champagne glasses, we will escape unscathed! But even more than bashing snootiness and exhibiting its safety in this scenario, it really makes me think the car has crappy brakes and steering; because even out in the open of the desert, it still couldn’t manage to steer around the chandelier or stop in time to avoid hitting the stack of champagne glasses. And it seems to me it would come across as more of a safe car if it could avoid the collisions to begin with. (You see, when you watch this commercial with the sound off, like I just did on TV, you don’t get the anti-snooty message so much as it just seems like the car can’t help but smash into stuff, even with a wide expanse of openness to drive around in.)
And isn’t it pretentious of them to claim they are unpretentious? (Just kidding.)
Here’s the snooty-smashing SUV spot:
