In watching The Avengers
(Yes, it took me this long to see it.), I am reminded of all the Marvel comic
books I grew up reading (and all the compilation books), and seeing these
characters again reminds me of what advertising possibilities are being missed
here. So here’s an idea for an ad for Maaco using The Incredible Hulk:
Bruce Banner turns into The Incredible Hulk, and he smashes
a bunch of cars, saying: “Hulk smash!” Then the announcer says: “Uh oh, better
get Maaco!” And then they say they’ll fix the damage fast, no matter what crazy
stuff happens to your car, and at a price you can afford.
(And maybe they can even say that’s how Tony Stark fixed his car when The Hulk smashed it. And he could afford any auto repair shop, but he
chooses Maaco! {Okay, that’s unrealistic, but then again, so are superheroes,
and this is advertising we’re
talking about, so there you are. [Could you see Maaco fixing a carbon graphite
body McLaren? What would they use, Bondo?]})
