In this commercial for the sleep aid Intermezzo, we see a lit light bulb trying to go to sleep in a bed that looks like it has flannel sheets on it. Um, wait: a lit light bulb lying in a bed with flannel sheets? That’s a fire hazard! Oh my God! Quick, get Intermezzo: It’s the only way to prevent house fires! And that’s why Intermezzo is the sleep aid recommended by most firefighters and by Smoky the Bear. (Okay, it’s not.)
But what a way to make us panic about insomnia, right? How about using a live grenade next time in your ads, and he’ll go off and kill everyone unless he gets his Intermezzo? Then we could have a grenade control debate for a change.
Here is the sleepy spot:
http://www.youtube.com/watch?v=xTXVN22jvNI
BTW: From what I understand, this is the same stuff as Ambien. So why not use a car character like Lightning McQueen from Cars instead of this lightbulb? Then they could show him sleep-driving and not remembering it like I understand can be a side-effect of this medication. They could even use the early scenes from the movie Cars where Lightning McQueen and his transport truck are falling asleep on the highway and not change anything! Now wouldn’t that be fun?
BTW: From what I understand, this is the same stuff as Ambien. So why not use a car character like Lightning McQueen from Cars instead of this lightbulb? Then they could show him sleep-driving and not remembering it like I understand can be a side-effect of this medication. They could even use the early scenes from the movie Cars where Lightning McQueen and his transport truck are falling asleep on the highway and not change anything! Now wouldn’t that be fun?
