This TV spot for Progressive Insurance has Flo acting like a drug dealer trying to peer pressure some guy into trying their Snap Shot plan. So what, is Flo going to peer pressure him into doing drugs next?
A-Ha! So, this is their dastardly plan! And once they have broken us down with peer pressure so we'll do anything, they'll get us hooked on drugs! And then, when we wreck our cars because we're high, they'll use the fact that we're on drugs as an excuse to not pay the claim. And in this way, they'll make triple the money: money from the premiums, money from the drugs, and money from not paying out any claims. Think of all the money they'll make!
Wow, it's a perfect business model, isn't it?
(Or at least, this is what this ad seems like they're planning to do, doesn't it?)
Here's the progressive peer pressure piece:
http://www.youtube.com/watch?v=rA_f_hypNls
