Well, Sears is in for it now. They got away with smashing romantic bloggers' heads in at the airport, but now they've gone and done it: they've stepped into animal-rights group and environmentalist territory now! And these animal/nature people don't give a hoot for people, but mess with an animal (even a GCI one), and your fake tofu goose is cooked! (Would that be a 'tofoose'?)
Yes, not only are they injuring (fake) penguins, but they're also harming (fake) walruses! (Walri?) I'm guessing they thought maybe people will start to become suspicious of them if they keep braining people with their appliances in ads, so they thought if they started doing it to animals instead, they would sell more stuff, since animals don't buy as many appliances as people do. But people don't cross hippie picket lines so much either, and they might just get a big protest from the animal rights groups (and maybe even from the CGI ones online)! I guess we'll have to see what happens.
Hey, if they still want things to run into their appliances for their ads, and they want people to like them for it, how about this: Show someone drunk driving or recklessly texting and driving, and they are about to run over a defenseless pedestrian, but then, all of a sudden, a heroic Sears appliance comes to the rescue by jumping in front of the car, and it saves the innocent pedestrian's life (!). Then they could still say the dumb line about running into great appliance deals (it being a really great appliance deal when it saves your life from a reckless driver!), and they would save lives at the same time, as well as reminding everyone about the dangers of drinking and/or texting and driving, so it would be like an ad and a PSA in one spot! (Yea!)
Then, if they insisted upon having animals bash into their appliances, why not have it be when a dangerously aggressive predator like a mountain lion is about to attack a defenseless child out walking in a natural environment: that way, they could still have an animal smash into their appliance, but it would be a good thing that saved a child, and as such, it would not seem like animal abuse (at least not to me, or to the child; however, PeTA is another story).
Here's the antarctic animal-abusing appliances advert:
http://www.ispot.tv/ad/7wxQ/sears-big-weekend-event-penguins