Today Novak Djokovic won the Australian Open and celebrated by tearing his shirt off. Well, if I were an advertising creative for Nike (or any of a number of other tennis shirt brands), I might just use a picture of Novak ripping his shirt off today, and add the headline: "Novak, if you want a more comfortable tennis shirt, try Nike!"
Here's the sporting shirt story:
http://sports.yahoo.com/blogs/tennis-busted-racquet/novak-djokovic-went-hulk-five-set-win-over-153928471--ten.html
And here's one with a video of the tennis titan's top-tearing title triumph:
http://news.uk.msn.com/blog/trending-blogpost.aspx?post=5eae89e7-9279-4964-b1d7-1b6ed21156f1
Novac Djokovic endorses and wears Uniqlo, a Japanese clothing brand. And I'm not trying to cast aspersions on their clothes, by the way; I'm simply having fun with the possibilities of using this picture of Djokovic for a silly Nike ad.
Here's an article about the band Novak wears, Uniqlo:
http://www.esquire.com/blogs/mens-fashion/novak-djokovic-uniqlo-052312
(Hmm, Uniqlo: It sounds kind of like "eunuch low".)
