Tuesday, April 9, 2013

He Weighs 170, Benches 420 (Internet Ad)

There’s an Internet ad about some, um, I guess it’s a weight loss thing (?) where some hulking muscle-head is shown, and then the ad implies that if you take their drug, or whatever it is, you’ll be just as super-heroic-looking as that guy. Well, that’s not really an honest claim, and I do ever so much detest dishonest claims in ads. So how about this instead: they could say that this muscle-bound guy owns the company, and if you don’t buy their stuff, he’s going to knock your door down and kick your ass. I mean, sure, maybe that’s not true either, but at least it’s not a false claim about the product’s efficacy.

(Sorry, as always, I don’t know how to send you to a particular Internet ad, but you’re sure to see it if you read news articles from Yahoo!.)