Merit Discreet Delivery

There's a precious metals company that sells gold & silver called Merit Financial, and in their recent ads, they claim to ship you your gold "discreetly delivered to your door". But is this really enough of an illustration so that people are comfortable with this shipping policy? To really make people comfortable that it will be discreet, I think they need to be more specific, like, how about saying this instead: "At Merit, we ship you your orders discreetly to your door, like some embarrassing sex toy, or some order of perverted pornography." That way everyone could be sure they'd get their order. Because after all, if the wrong people find that sex toy, or that contraband porno, the company will never get to fill another order. And so if precious metals investment companies used the same shipping techniques as yucky sex companies, everyone would be too disgusted to even look into what was shipped, and everyone would get just what they ordered reliably! And who doesn't want reliability?