In this addendum to the stronger bond “seat at the table” ad campaign, the
guys who have earned their seat at the Jägermeister table have their car keys
confiscated in a bowl before they sit down to drink at the Jägermeister round
table. This is to send the message that people should not drink and drive. But
this scenario brings something else to mind too. Could this possibly be one of
those swinger parties where each partygoer reaches into the bowl and grabs a
set of keys out of the bowl (while not looking into the bowl), and they then go
home with whomever’s keys they select? I could see people who drink enough
Jägermeister being game for doing something like that, or pretty much anything
else, at the end of the night. Oh, but I guess luckily for them, the person who
confiscated all of their keys has thrown them into some fish tank or something
which has frozen, so the keys are all trapped in a big block of ice, as we see
in the end of the spot. But you know, they’re all trapped in one room together
until their keys defrost their way out of the ice, so perhaps they’ll all get
up to even more depravity as a result?
I’m sorry, but I can’t find this particular ad on YouTube,
but you’ll probably see it on TV. It comes from the same campaign as this spot:
