A new ad for Subaru shows a family doing all kinds of stinky
smelling things in their new Subaru, and the announcer chimes in, saying: “The
great thing about a Subaru is, you won’t have to put up with that new car smell
for long.” So, um, is a Subaru’s new car smell even worse than wet dog, smelly
feet, baby poop, and fertilizer? Ew! And seriously, are they suggesting that
people will always do more stinky things in a Subaru than they would in another
brand of car? And if so, then wouldn’t a Subaru smell a lot worse than other
cars? And if this is all true, and Subaru is really trying to sell us on how
bad their cars will smell, why not drop the old “Love” slogan and really take
ownership of this malodorous claim with a new slogan: “Subaru Stinks!”, or:
“Stench: It’s what makes a Subaru a Subaru.”? That would really hammer the
point they’re making in this ad home. Don’t you think?
Here’s the stinky Subaru spot:
